Skills


Salesforce Marketing Cloud

  • MC Database Design

  • Imports and Data Processing via SQL

  • AMPScript

  • MC Connect

  • Journey Builder

  • Automation Studio

  • Social Studio

  • Mobile Studio (SMS & PUSH)

  • Contact Builder & 360 view

  • Pardot vs the SFMC (or how to use them effectively together)

  • B2C, B2B, B2B2C

  • Email Studio

  • Einstein / Personalization / Recommendations / iGoDigital

  • DMP

  • 1:1 and/or look a like Social Advertising

  • Real-Time Communications/Journeys

  • Geolocation communications

  • Cross-Channel Journey/Campaigns

  • Admin

Enterprise Architecture

  • To build or not to build ?

  • Data flows, alerts, validations, ROI

Customer Engagement & Strategy

  • Finding that A-HA moment

  • Messages that resonate and build the relationship

  • ROI based approached

  • Crawl, Walk, Run, and take on the low hanging fruit

  • Test (A/B & Multivariate), Measure, Optimize

  • Requirement Gathering. Use Cases, Roadmaps

Development

  • Google Analytics

  • Google Tag Manager

  • Search Advertising

  • Social Advertising

  • Invoca Call Tracking

  • Requirement Gathering, User Story Creation, Scoping

  • Relational and Flat/Star Database Design, ETLs

  • HTML/CSS/JavaScript

  • Drupal, Wordpress, Sitecore

  • Salesforce, Apex, Adobe, Wordpress, Shopify

  • REST, SOAP

  • Caching, CDN, Webservers, etc

Leadership

  • 10+ years of people & project management.

    • Includes Remote Resources, Cross Functional/Department teams.

  • Ensuring the team or project is set up for success.

  • 3 years of VP level experience.

  • 3 years of leading NY Office Community Service Day program (Digitas ‘11-13).

  • Mentoring for over 12 years.

  • Volunteer Teaching (on and off) since 2010.

  • Scrum Product Owner Certified.

  • Scrum Master experience.

Communication

  • Storyteller.

  • Can break use cases, problems and solutions down both verbally & written to Developers, C-Level, Sales, Mangers, Offshore teams, and others.

  • Can lead cross-function teams.

  • Can gather requirements and break them down at all levels of the business.

  • Skilled at constructive feedback and helping junior team members grow in confidence and skill.

Speaking

  • MarTech MeetUp Panelist 2020 (Third Republic event)

  • Crowdsourcing Networking Event Speaker 2019 (RumJog Event)

  • Demo2Win Certified

  • Led countless C-level presentations, meetings and multi-level working sessions.

Crowdsourcing

  • Pioneer of using crowd sourcing to build software, started in 2005 with Topcoder.

  • Expert with use cases, and how to drive ROI via crowdsourcing.