Skills
Salesforce Marketing Cloud
MC Database Design
Imports and Data Processing via SQL
AMPScript
MC Connect
Journey Builder
Automation Studio
Social Studio
Mobile Studio (SMS & PUSH)
Contact Builder & 360 view
Pardot vs the SFMC (or how to use them effectively together)
B2C, B2B, B2B2C
Email Studio
Einstein / Personalization / Recommendations / iGoDigital
DMP
1:1 and/or look a like Social Advertising
Real-Time Communications/Journeys
Geolocation communications
Cross-Channel Journey/Campaigns
Admin
Enterprise Architecture
To build or not to build ?
Data flows, alerts, validations, ROI
Customer Engagement & Strategy
Finding that A-HA moment
Messages that resonate and build the relationship
ROI based approached
Crawl, Walk, Run, and take on the low hanging fruit
Test (A/B & Multivariate), Measure, Optimize
Requirement Gathering. Use Cases, Roadmaps
Development
Google Analytics
Google Tag Manager
Search Advertising
Social Advertising
Invoca Call Tracking
Requirement Gathering, User Story Creation, Scoping
Relational and Flat/Star Database Design, ETLs
HTML/CSS/JavaScript
Drupal, Wordpress, Sitecore
Salesforce, Apex, Adobe, Wordpress, Shopify
REST, SOAP
Caching, CDN, Webservers, etc
Leadership
10+ years of people & project management.
Includes Remote Resources, Cross Functional/Department teams.
Ensuring the team or project is set up for success.
3 years of VP level experience.
3 years of leading NY Office Community Service Day program (Digitas ‘11-13).
Mentoring for over 12 years.
Volunteer Teaching (on and off) since 2010.
Scrum Product Owner Certified.
Scrum Master experience.
Communication
Storyteller.
Can break use cases, problems and solutions down both verbally & written to Developers, C-Level, Sales, Mangers, Offshore teams, and others.
Can lead cross-function teams.
Can gather requirements and break them down at all levels of the business.
Skilled at constructive feedback and helping junior team members grow in confidence and skill.
Speaking
MarTech MeetUp Panelist 2020 (Third Republic event)
Crowdsourcing Networking Event Speaker 2019 (RumJog Event)
Demo2Win Certified
Led countless C-level presentations, meetings and multi-level working sessions.
Crowdsourcing
Pioneer of using crowd sourcing to build software, started in 2005 with Topcoder.
Expert with use cases, and how to drive ROI via crowdsourcing.