MarTech Strategy & Implementation team with a diverse and talented network to get the job done.
Started by Patrick Downing during the Covid Pandemic. We are your one stop to get the most of your MarTech SaaS investment.
Our MarTech Principles and Guidelines
Content is and always will be king.
Data, Data, Data: Learn to gather the customer’s explicit data, and properly combine with the implicit.
Everything a brand does is marketing.
Less is more. Especially with email communications.
Always ask “Why”?
In the customer’s ears, there is only 1 brand voice. Stop departmentalizing outbound communications, and treat them holistically.
Respect the customer, treat them a human and not a number. Most will respond with loyalty to your brand.
Relationship building is the best way to drive sales and repeat customers.
Ask for feedback. Customers who like and value the brand, will respond.
Measure, Test, Optimize.
Garbage in, Garbage out.
Document! Prepare for someone brand new at various levels joining the team tomorrow.
Diverse teams are the best teams.
Have fun.
Random tidbit about Patrick:
His most proud leadership role was as for Digitas NY’s Community Service Day for 3 years in a row, 2011-13. A volunteer day with 500 people working across 30-50 projects, and countless volunteer hours put in beyond by him and his fantastic CSD committee.
Efforts recognized by City of New York: http://www.nycservice.org/pages/pages/67
Patrick
Patrick is a natural problem solver and marketing guru, with 20 years of Tech experience in the Data, Digital Marketing and Advertising Industries.
Patrick has worked for a diverse palette of brands including American Express, Salesforce, ESPN, Talbots, Diageo, EMD Serano and L’Oréal Paris.
Patrick has worn all hats, including VP/Department lead, Scrum Product Owner, Cross Channel Campaign Strategist, Data Architect, Full Stack Developer, SFMC Admin, SFMC Developer, Team Lead.